Databases save time. Retrieving a single record which may take you several minutes of digging through paperwork can be done in a single click on a desktop. They also improve reporting and giving data and reports in real time.

Databases give you many different ways to look at your data and are ideal for software to be built on to automatically use data to generate reports, automate business processes and keep records accurate and updated.

Databases give the potential to link your data allowing you to associate records and data easily. Allowing your business to view and access more complex reports and information about your company, enabling you to identify weaknesses and opportunities.

Mass customization - the ability to provide an individualized automatic response to thousands, perhaps millions of customers at the touch of a button. Also, electronic analysis of information saving thousands of man hours.